Rabobank Woonbox

Rabobank Woonbox


The idea behind the work

Buying a house is an exciting but complicated process, especially the first time. For first-timers, Rabobank offers an orientational consult free of charge, to learn about the road towards your own house.


The WoonBox (‘living box’) package provides extra help with information about the house purchase process, as well as the Rabobank and Interpolis services. The box holds a personal card, a notebook, a checklist for house viewings, and the Interpolis “Verhuisdoos”.


For Purple, Pirx developed an additional interactive layer on the WoonBox: by scanning the box, a digital roadmap will appear. In augmented reality, the journey towards your new house is explained in an animated and informative way.

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